Brick Fanatics is a website for Adult fans of LEGO (AFOL). Based in the UK the site covers LEGO News, Reviews, MOCs and more…. was launched in 2012 by Richard Hayes. Before then Richard ran Bricks and Books that was a fansite for both Lego and Discworld while it gained traffic and popularity the two never really combined and the site suffered an identity crisis and the tough but right decision was made to separate the site in two based on the same principles and ideas of Bricks and Books. A new name was sought for both sites and after a lot of variations the name Brick Fanatics was chosen for the Lego site and Discworld Fanatics was selected for the Discworld site.
A brand new designed concept was then started to give both Brick Fanatics and the sister site Discworld Fanatics the same look and feel but both given a unique look and the look is what you are seeing now. Eventually the decision was made to just do the LEGO site as the Discworld site never took off in terms of being able to sustain regular news and features.
The features of this site have been built to bring news in specific categories to appeal to anyone who is a Lego fan, further more a whole new concept in set reviews has been built into the website design, this new feature went live in mid-May
Since launching in January the site has gained in popularity each month and with the publicity from events like the LEGO Show the site has become a great source for news, reviews and much more. The plan is to expand the site further as it grows over the coming months.
In July of 2012, Brick Fanatics took over Brick Badger. Brick Badger is a site that checks the prices of over a thousand Lego Products on six different regional Amazon sites regularly throughout the day. Prices are then updated in the database and displayed in a variety of ways on the Brick Badger site. This was done to replace the existing Amazon affiliate pages on the site and also to bring in money to cover the running cost of the site.
Brick Badger while part of Brick Fanatics is ran as a separate site due to the different nature of both databases the sites run off. In late 2012 the site has grown and receives over 20,000 visitors each month to the site and also now has a LEGO Ambassador as well to help communicate between users of Brick Fanatics and the CET at LEGO. The next aim for the site is to add a forum for members once the demand is there for one.
The site currently has 2 full time members of staff who run the main site and our Amazon affiliate site and the site also has 3 active contributors who help with reviews and content.
On the 1st Jan 2013 the site celebrate it’s first year online and also launched a brand new updated look for the new year, with a host of new features, the new theme was built using HTML 5 and CSS 3 and makes it one of the most up to date and modern LEGO sites around. The new theme also makes it easier for both mobile and ipad browsing.
In 2012 the site grew each month and by the end of the year over 400,000 people had visited the website over the year.