I was emailed by Claus Schioldann von Eyben and at same time read the article via the Brickset forum. A Danish newspaper (http://www.dr.dk) are reporting that LEGO are in final negotiations to produce Simpson products. Here is the article converted from Danish:
Lego Group, according to the Stock Exchange close to making an agreement with the companies behind the globally popular cartoon The Simpsons.
If the successful toy giant agrees with the film company behind the cult cartoon, 20th Century Fox Television, get Lego access to the figures from one of the greatest successes in television history.
The first section of The Simpsons appeared in 1989, and has so far produced more than 500 sections.
Cult Status is an advantage
Lego’s marketing director, Mads Nipper, confirms that the company is negotiating with the people behind the Simpsons, but can not say anything about when an agreement is expected to be in place.
– Simpsons has cult status among both children and adults, and it is a distinct advantage. An eight year old boy just think Simpsons is funny, and his mother and especially his father think it’s hilarious, says Mads Nipper for Exchange.
According to the newspaper becomes Simpsons earliest Lego news in 2014. And claims Lego the right way, it can be a very big success, said toy researcher Richard Martin Steen Teams from the Institute for Futures Studies.
– It depends on how the news followed. If there is not also a story that can build up the figure, it falls together. It is guaranteed to cut, so you get it on the apps (for smartphones and tablets, ed.), Says Jørn Martin Steen Hold Exchange.
Lego has good experience in buying into well-known names such as Harry Potter, Star Wars and Indiana Jones.
The company recently came with the best accounts ever with an operating profit of 7.9 billion out of a turnover of 23.5 billion dollars.
Personally it is an awesome idea, I am a massive Simpsons fan as I play Tapped Out all the time on the Ipad and to have a LEGO version would be so cool. Lets see if this becomes a reality.